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The Gloss White surface will make photos appear "shinier" will result  in colors to be more vibrant and have more "pop"

Semi-Gloss White will also make photos appear more vibrant and have a similar "pop" effect as the Gloss White but with lower surface reflectivity. This gives the ability to place these prints in rooms with more light sources and not have as much glare as traditional Gloss White substrates.

Clear Gloss aluminum panels give a more metallic look to any print.  

Matte White surfaces have lower reflectivity allowing customers to place is well lighted rooms.  The reflectivity is much lower allowing viewing from all angles while reflected light is diffused instead of focused back onto the viewer.